EVENT PLANNING

 

MCG brand activations reinforce our clients' brand positioning in the minds of Chinese residents across North America.  

 

MCG supports our B2C and B2B clients plan for and execute marketing and brand activations designed to engage Chinese in North America.

Whether business-focused, networking, promotional, or celebratory, we view events as an effective use of precious marketing dollars. MCG has worked hard to consolidate our proprietary database of over 125,000 affluent Chinese households across North America, plus the contact details of over 1,300 Chinese corporate leaders across North America.   

In short, we are well positioned to curate a guest-list for your planned seminar, round table, product launch, opening, or networking reception.  We understand that businesses are seeking immediate and measurable results, which means developing a smaller and more targeted guest list.  One recent activation was been capped at only 10 invited Chinese guests, whereas other clients ask for a larger audience of several hundred guests, or even thousands.   

Giving our event capabilities an additional boost are our strategic partnerships we maintain with Chinese business and social organizations across North America. 

Recent brand activations included:  

  • Product launch party
  • Awards ceremony
  • Store opening
  • Business symposium
  • Roundtable discussions
  • Networking reception
  • Fashion show
  • Real estate open house

Photos from recent brand activations can be viewed on each brands' website or their social media.