Mandarin Quarterly's annual Design issue is now in circulation !
Mandarin Quarterly and BMW Schererville will host a launch party in downtown Chicago on February 11, 2017. Details will be released soon.
MQ's annual fall fashion issue is now available for home/office delivery. Please visit MandarinQuarterly/magazine to subscribe.
Contact email@example.com to request the media kit and rate sheet.
Celebrated cognac brand, Couvoisier, recently moved forward with a plan to engage the services of MCG to support the premium spirit brand's efforts to engage their targeted Chinese clientele in North America. The campaign will include print and digital ads, research, and brand activations.
Mandarin Leader and the Waldorf Astoria Chicago are hosting an invite-only recpetion on October 6 for resident Chinese investors and entrepreneurs. The panel discussion will iclude Chicago Chinese entrepreneurs: Ge Wang, Mike Cao, Lily Liu, and Paul Lee. Sponsors include BMW and Courvoisier.
MCG's influential media brand, Mandarin Leader, will launch it's 2016 edition on September 15.
While sister publication, Mandarin Quarterly, is entirely focused on mainstream North American business and lifestyle, Mandarin Leader's editorial focus is dedicated entirely to recognizing excellence in North America's Chinese community. From Chinese business leaders, artists, media figures, to new restaurant openings, Mandarin Leader is where for premium coverage can be found.
Hennessy XO's newly launched program "Circle of Influence" will officially recognize contemporary Chinese Artist, Yang Yang on September 15th. The guestlist is expected to included some of the most accomplished Chinese in Chicago, especially those with an interest in modern art.
From September 2016 Cadillac, will launch a new Chinese-language campaign on Mandarin Quarterly as part of the luxury auto brand's strategic efforts to market and brand to Chinese residents in North America
MCG has announced a partnership with with 8 Investor Club to produce a bi-annual print magazine called '8INC', which is part of the Club’s effort to more effectively connect Club members with each other, and with premium business and lifestyle opportunities in North America.
8INC’s editorial will cover technology, investment, philanthropy, and lifestyle, which is what by MCG and 8INC, plus their partners and affiliates.
The first issue, Fall/Winter, will be published in October 2016 and will be available only to members of the Club and their investment and business advisors. The Spring/Summer issue is set for release in April 2017. A controlled circulation of 5000 copies is expected for the first year.
8INC will also be available online as an e-magazine on 8 Investor Club’s own channels.
“8INC will be branded as a MCG publication, but will act as a standalone magazine for the Club”, states Publisher John Robinson.
YuJin Chou, Senior editor, continues: “The Launch of 8INC coincides with the increasing number of Chinese investors and family offices searching for a wide range of opportunities in North America. They are looking for opportunities they can pursue, but ideally with other Club members. So, part of the editorial focus is to raise awareness of people, places, and opportunities in North America that are also seeking to connect with 8 Investor Club members, who happen to be some of the most successful, and discreet, Chinese families.
More about 8 Investor Club here.
MCG Chief Executive John W Robinson announced that an agreement has been made with business media brand, Fast Company, to collaborate around topics relating to Chinese innovation, in China, and in North America. The partnership will include China-related programming in Fast Company's Innovation Festival in November in NYC.
MCG Chief Executive announced that MCG will begin rolling out a new platform from August 1 called MCG Affiliate Network. With an increasing number of publishers seeking to publish Chinese versions of their media products, there is a growing demand for expertise in this space, which MCG brings.
The mission of this new platform is to support MCG’s Affiliate Network Partners in their efforts to generate top-line growth by leveraging existing media assets. Developing and managing a Chinese version of an English language publication can be a profitable venture if done right.
As part of a feature story about Chinese real estate investment in North America, John Robinson was interviewed by ABC news. Robinson's interview will be included in the feature which will air on May 21, 2016.
The 2016 3AF Asian Marketing Summit
June 2 and 3, 2016 at the Line Hotel in Los Angeles
The Asian American Advertising Federation (3AF) proudly presents its annual gathering of marketers, agencies, media, and industry leaders. This is the only national conference focusing specifically on Asian American advertising, marketing and the Asian American consumer. Our goal is to help industry partners converge on an in-depth discussion of the Asian consumer opportunity. Don’t miss this once-a-year chance to hear about trends and new ideas in our industry.
June 2 and 3, 2016 (3AF Asian Marketing Summit) Here.
As part of strategic efforts to more effectively connect with Chinese residents in North America BMW Schererville hired MCG for Research and Branding capabilities throughout 2016.
Mandarin Leader ( 名都领袖 ) was media partner for the 2016 Harvard China Forum (April 8 - 10, 2016) in Boston.
Mandarin Leader is a media brand dedicated to recognizing excellence in North America's Chinese community, including academia and business. Mandarin Leader welcomes opportunities such as the Harvard China Forum to support China-focused or Chinese-related conferences, forums, and receptions. Mandarin Leader exists as a media brand to cover news and events held by the growing number of Chinese students, professionals, investors, artists, and business owners in North America.
Mandarin Leader's sister media brand, Mandarin Quarterly, is editorially focused on North American business and lifestyle.
Moët Hennessy has hired MCG for marketing and branding towards Chinese in North America. Scope of capabilities will include digital branding, marketing, and a series of activations throughout 2016.
MCG Chief Executive, John W. Robinson, will be on the China Consumer panel discussion at Northwestern University's Kellogg School of Management's May 7th Emerging Markets Conference.
More details here.
Mandarin Quarterly and fine jewelry brand, AUrate to co-host a fundraising reception for the non-profit Apex for Youth. Inquiries: firstname.lastname@example.org
MCG Chief Executive John Robinson will moderate a panel discussion on March 10th
The title of the program is "The Art of Luxury" and will include panelists from Graff Diamonds, Waldorf Astoria, and Moncler.
More details here.
Escada and Mandarin Quarterly will co-host a reception for stylish Chinese women in Chicago on April 15th. Featuring 5 Chinese female business professionals in Chicago as (amateur) models, the evening will include a networking reception, fashion-show, and special offers for guests.